I've finally got just about everyone on board for my cross-department forum. We've already got some people sharing photographs and chatting on the forum, so it should help the team to overcome some of the boundaries between the two departments we're merging.
For the next couple of weeks I'll be getting the socialisation aspect moving properly, using a creative story activity (Bennett, Marsh & Killen, 2007) to let people use their imaginations, explore spontaneity in their postings, and learn to accept a few errors as part of the process. I'm hoping that this will build people's confidence in preparation for a constructive exchange of ideas in the next phase. Establishing a successful process and matching the activities to the staff involved will help to ensure that future initiatives involving social media run more smoothly, regardless of the platform that is to be used.References:
Bennett, S., Marsh, D. and Killen, C., 2007. Handbook of Online Education. London: Continuum.