Monday, October 10, 2011

To blog, or not to blog, that is the question

I'm eagerly awaiting the rollout of a Web 2.0 technology at my workplace, which should hopefully encourage the more widespread adoption of social media, or at least that's the theory...  Thanks to the efforts of one of my colleagues, there are a fair few executive blogs in place now, which do get read by a substantial portion of employees, and even get comments as well.  The question has moved on from whether we should keep blogs or not - as Steve Radick has pointed out, what once made the social media 'ninjas' stand out is already becoming old hat, something we're expected to do as a matter of course.

So what else is there to talk about?  The most important thing now is to take ownership of what you write.  Blogs need to go beyond the self-promotion device that many seem to regard them as, they are a tool for people to use for their own reflections as part of the experiential learning cycle, and to help shape their destiny if they draw on those reflections well.  How much do the blogs you read make use of this powerful facet of learning?  And are you doing it yourself - online or offline?